During 2023, GreenRom’s public relation team worked diligently on a two-phase PR program as the agency of record for Miami Beach Pride in regard to its 15th anniversary amidst anti-LGBTQ+ pushback. For this work, GreenRoom + Miami Beach Pride were specifically recognized in finalist slots for two SABRE Award categories this year.
Micro-Budget Campaign
This Year’s Issue: LGBTQ Rights
Here’s to May 1st when the winners get announced. As always, we wish good luck to all the finalists whose work is also being recognized!
You can learn more about our two-phased PR approach by clicking case study preview image below:
Defying DeSantis: Miami Beach Pride’s 15th Anniversary Amidst Anti-LGBTQ Pushback — Miami Beach Pride with GreenRoom
https://grnrm.com/wp-content/uploads/2024/03/GreenRoom-Miami-Beach-Pride-PRovoke-Media-2024-Sabre-Award-Finalist-2400x1256-1.png12562400Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2024-03-21 07:07:042024-03-22 06:59:49GreenRoom + Miami Beach Pride Nominated as Finalists for Two PRovoke Media 2024 Innovation SABRE Awards!
The advent of GDPR and Google Analytics 4 necessitate that brands motivate customers to buy in a new way. Third-party data collection tactics are done. First-party, opt-in, and community engagement-aligned tactics are the core way forward, Ex.: SMS, Email, Forum, and Social Media campaigns.
Now that authenticity, trust, and privacy matter most — while delivering more personalized experiences than ever — these direct channels are mission critical.
Let us help you get started with 6 quick tips:
Embrace the Rise of 1st-Party Data:
This treasure trove of insights from your own audience holds the key to crafting highly personalized user journeys. Use it to truly understand your customers’ behaviors, preferences, and pain points to deliver what they want when they want it.
Rekindle the Fire of Email and SMS Marketing:
Direct, opt-in communication channels like email and SMS are making a resounding comeback. These platforms offer a personalized touchpoint to engage your audience in meaningful conversations. Craft compelling narratives, share exclusive offers, and nurtureconnections that go beyond the fleeting attention spans of social media.
Connect With the Broadly Specific Audiences On Social and Forums:
These are dynamic space where brands can build awareness and forge genuine, initial connections that can lead to engaged customers. The secret lies in active listing and community management to engage with your audience proactively whenever you’re mentioned.
Adapt to Changing Tracking Landscapes:
Explore ways to make the most of the first-party data that your customers opt-in to share with you across platforms. The shift in tracking policies by the likes of iOS and Chrome, particularly the departure of third-party tracking cookies, means thoughtful strategies must replace outdated, cookie cutter tactics.
Unlock Insights With Google Analytics 4:
This is how you’re going to parse all that first-party data, the way you want to see it to reveal the intricate patterns that shape your audiences’ journeys. By decoding these insights, you can fine-tune your strategies, optimize user experiences, and drive conversion rates to new heights.
Partner With an Agency Like GreenRoom:
GreenRoom specializes putting in the work to build rapport with audiences that will be become customers and advocates. We can help ensure your brand’s voice resonates authentically to drive your business goals forward, while you focus on providing the products and services that you do best.
That’s why we offer a range of services, including media relations, influencer marketing, and content creation. Whether you’re looking to increase brand visibility or build a loyal following, our team of experts has the experience and passion to help you achieve your goals.
If you’re interested in learning more about how our public relations and digital marketing services can benefit your brand, please don’t hesitate to contact us. Our team would be happy to discuss your needs and develop a customized plan that fits your budget.
https://grnrm.com/wp-content/uploads/2023/08/Customer-Acquisition-Without-Third-Party-Cookies-Blog-2.png6281200greenadminhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pnggreenadmin2023-08-18 14:46:532023-08-24 09:02:58How to Keep Customer Acquisition Strong Without 3rd-Party Cookies: 6 Tips
GreenRoom and Xandar Kardian: A B2B PR Program Rooted in the Business of Radar
Impressive PR results and linear growth for a B2B client that uses a well-known technology in a new, unexpected way? That’s what GreenRoom has achieved for Xandar Kardian, helping the company mature from a virtually unknown startup to the benchmark name in its category. For the last three years, GreenRoom has led a B2B-focused PR program for Xandar Kardian, which uses innovative radar-sensing technology to help companies in the security, healthcare and proptech sectors. Radar can be a beautiful thing. Most people think of radar in relation to locating the distance of vehicles or moving objects, but Xandar Kardian has pioneered a new, innovative way of using the radio waves of radar: to sense motion in the human body. And the implications are massive. Xandar Kardian’s sensors can unobtrusively unlock a treasure trove of data from humans, including presence detection that airports, commercial real estate, correctional facilities, hospitals and long-term facilities have deployed. These valuable insights can save lives and optimize business operations. Here’s a snapshot of how GreenRoom’s efforts have helped put Xandar Kardian’s radar-based solutions on the map: Saturation of Relevant Trade Press
Xandar Kardian’s radar sensing technology has transcended multiple industries, with a focus in healthcare, security, and real estate. GreenRoom has put Xandar Kardian squarely on the “radar” of the biggest names in B2B press, with coverage ranging from McKnight’s, BioWorld and Becker’s Hospital Review on the healthcare side to Security Business, Security Info Watch and SourceSecurity on the proptech front.
Leveraging Data from Business Partnerships
GreenRoom has successfully collaborated with Xandar Kardian’s strategic partners to extract impactful data and findings that excite the media, serving as a win-win for both parties. These include hospitals, long-term care facilities, office buildings, proptech companies, and even correctional institutions.
White Papers, Webinars, Analyst Relations & Corporate Comms
A successful B2B program is about more than just trade press. GreenRoom has helped build Xandar Kardian’s brand profile by deploying a well-rounded array of communications tactics supported by the agency’s writing and marketing savvy.
As GreenRoom’s program for Xandar Kardian has grown, so has their business. GreenRoom knows how critical it is to leverage the media during a client’s growth stage, and the agency helped support Xandar Kardian’s Series A fundraise with an ironclad and compelling investor relations strategy.
At GreenRoom, we understand that companies with a business-facing customer base are tasked with a unique set of challenges, needs, and opportunities. We possess a unique ability to tailor our PR programs specifically to any B2B client, where we’ll act as an extension of your team to reach key industry stakeholders and sales audiences by delivering measurable, tangible results – all with an eye on your company’s bottom line.
If you’re interested in learning more about how our public relations services can benefit your brand, please don’t hesitate to contact us. Our team would be happy to discuss your needs and develop a customized plan that fits your budget.
https://grnrm.com/wp-content/uploads/2023/05/GreenRoom-Pitch-Support-Awareness-6-3.png6301200Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2023-05-03 09:56:002023-05-03 09:56:00B2B Success Story: Redefining Radar Technology to Unlock Human Potential
As a leader in the candy industry, American Licorice Company has always been committed to delivering top-quality products to consumers. With brands like Red Vines and Sour Punch, they have become a household name across the country. However, in an increasingly crowded marketplace, maintaining brand visibility and relevance can be a challenge. GreenRoom’s Public Relations services have a proven and expanding track record regarding roping in sweet results for the company to boost its visibility and reputation.
Notable Results:
Persistent Media Buzz: We consistently ensure media buzz for ALC by securing placements in high-profile media. Examples include: People Magazine, Hello Giggles, Us Weekly, Delish, Tastemade, SimpleMost, Bustle, The Daily Meal, Reader’s Digest, Candy Industry Magazine, Oprah.com, Candy & Snack Today and many more.
Celebrity Partnerships: We’ve facilitated partnerships with celebrities like Ice Cube, Betty White, Macklemore, Jaleel White, and The Office Ladies (Jenna Fischer and Angela Kinsey) which have also helped generate buzz and excitement for the brand.
Strategic, Trend-Aligned, Agile Pitching: Beyond that, we continually monitor for opportunities that can increase the brand’s visibility as they arise. In one instance following Kim Kardashian posting about their affinity for Red Vines, GreenRoom strategically leveraged the fact that they are vegan and aligned our outreach efforts with consumer habits at the start of the new year to position the candy as a vegan-friendly option in the latest food trends narrative.
At GreenRoom, we understand the unique challenges and opportunities that come with promoting food and beverage products. That’s why we offer a range of services tailored specifically to this industry, including media relations, influencer marketing, and content creation. Whether you’re looking to increase brand visibility or build a loyal following, our team of experts has the experience and passion to help you achieve your goals.
If you’re interested in learning more about how our public relations services can benefit your brand, please don’t hesitate to contact us. Our team would be happy to discuss your needs and develop a customized plan that fits your budget.
https://grnrm.com/wp-content/uploads/2023/04/GreenRoom-Pitch-Support-Awareness-3-2.png6301200Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2023-04-14 13:12:522023-04-19 10:31:54How GreenRoom’s Sweet PR Services Propel American Licorice Company
https://grnrm.com/wp-content/uploads/2023/03/GreenRoom-Miami-Beach-Pride-2023-MBP-Logo-1080x1080-1.png10801080greenadminhttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pnggreenadmin2023-03-01 12:00:072023-03-19 06:45:19GreenRoom is a Proud Partner and 2023 Sponsor of Miami Beach Pride
What’s more thrilling than kicking off November with a client featured as a pick for Oprah’s Favorite Things 2022 in Oprah Daily? Having the same brand featured for the second consecutive year! GreenRoom-client Casafina makes beloved Portuguese stoneware and tableware that is not only stunning to look at but also highly functional, including a range of stylish and useful accessories all Made in Portugal. The ensuing coverage has featured the brand in the likes of Food Network, Delish, and House Beautiful!
About GreenRoom Agency
Located in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?
Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.
https://grnrm.com/wp-content/uploads/2022/11/Casafina-Oprah-Daily-Favorite-Things-2022-Wide-1.png13402400Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2022-11-03 06:58:512022-11-03 07:17:10GreenRoom-Client Casafina Featured in Oprah Daily For Second Year in a Row
It was a busy and fruitful Q3 working with our clients! We asked the GreenRoom PR Team to let us know about some of their favorite secured media placements:
Ruben Marinbach:
This was my favorite Airthings hit of the quarter because I just love the headline and the messaging — the cross section between health and affordability.
Here was my favorite for Xandar Kardian because we garnered media coverage for the actual medical findings and discoveries unearthed through their products – something that has been a main goal of the program!
The Sporked Gummy Candy Charcuterie Board featuring Sour Punch Bites for our client American Licorice Company. Especially with the food and beverage outlets, its really fun to see how the creative minds behind the publications are able to make content while also diminishing food waste!
ShineWater was featured in CNET as a food and beverage brand to support during Pride Month, highlighting the brands commitments to giving back and supporting the LGBTQIA+ community!
For POWERHANDZ the quarter was squarely focused on their tender offer so it went beyond product into strategic positioning, messaging and brand storytelling. The interview with AfroTech required a lot of coordination on message and assets to position the brand in a place of authority.
We also worked closely with Black Enterprise who not only featured the brand for the offer but also in conjunction with their Amazon relationship highlighting black-owned businesses.
For Emporia the Wirecutter was a win for visibility in a very marquee publication and being part of an important conversation in the competitive landscape!
Headquartered in the heart of downtown Miami with expansive views of Biscayne Bay, GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
Interested in learning more about how GreenRoom can help your company meet and exceed your business goals?
Contact us so we can talk shop. Contact info: Email: [email protected]; phone: (305) 347-1787.
To address a case of mistaken corporate identity: we, GreenRoom Agency located in Miami, Florida, share no affiliation with public relations agency “The GreenRoom” out of Nashville, Tennessee, which specializes in representing country music artists. According to reporting, the Nashville-based agency has ceased working with one of its clients, musician Jason Aldean: https://www.billboard.com/pro/jason-aldean-publicity-firm-splits-after-wife-comments/
Our agency has never represented Brittany Aldean or Jason Aldean.
Our agency has no presence in Nashville, Tennessee.
While our agency has nothing to do with this situation, that hasn’t deterred individuals from targeting our voicemail, email inboxes, and social media profiles with slanderous, libelous, hateful, abhorrent, and misguided rhetoric. A case study for modern day misinformation, snap judgments, and misdirected online rage.
About GreenRoom Agency
Located in the heart of Miami, GreenRoom Agency agency specializes in working with innovative B2C & B2B brands in the technology, home & housewares, food & beverage, outdoor and health & beauty spaces. Our award-winning public relations and digital marketing programs have helped companies both large and small reach customers in North America and beyond.
GreenRoom’s philanthropic support is core to our DNA. Through our support for organizations like Feeding South Florida, Miami Beach Pride, Miami Rescue Mission, Lotus House and Junior Achievement, we’re able to demonstrate our core values by assisting organizations that share common ideals. The values of empathy, compassion, generosity, self-reliance, open-mindedness and gratitude are shared amongst the entire GreenRoom family.
GreenRoom is an award-winning, full-service public relations, digital and creative agency. Serving clients around the world, we seek innovative consumer products that have compelling stories and pride ourselves on delivering needle-moving results. For more information, please visit www.grnrm.com.
https://grnrm.com/wp-content/uploads/2022/09/AdobeStock_316893532-scaled.jpeg14882560Joe Pollicinohttps://grnrm.com/wp-content/uploads/2023/05/GR_LOGO_Updated_Metropolis-300x124.pngJoe Pollicino2022-09-07 12:00:292022-09-07 12:12:04Addressing a Case of Mistaken Corporate Identity as a Public Relations Agency
